In nature photography it is essential to always get a good lighting. Let me explain: not all subjects might be interesting at first sight, yet if you have a good light they will suddenly become atractive. The quality of light depends on more things such as: season, time of day (avoid harsh midday light), weather, surroundings (obviously essential for finding the right subject and composition too), etc. A full-time nature photographer makes some thorough research of all these conditions prior to taking the breathtaking pictures, which will later be published on magazine covers.
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